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Post in The Newness
2017 Releases Calendar

I've been thinking about creating this for a while hoping it can help everyone be organized with new releases.  I know we have brand threads, preview/releases threads, product link threads, etc... and I love all those and hope nothing changes. This thread would be reserved to keep dates of new releases and nothing else. Just like a calendar. I'll do my best to maintain the OP. If anyone has anything to add please tag me in your comment so I can update the thread to keep everyone informed.  I am hoping we can get help from the mods in confirming some of these dates especially in Canada. Thanks in advance to everyone who will participate in maintaining this thread 🙂


Link to new products for purchase at Sephora



Sometimes I only know the month of the releases so it will go under that month but with no dates and stay at the top unless I do find a date.




ABH 6 new liquid lipstick shades (brand site)
ABH lip palette

ARMANI Power Fabric Foundation
BARE MINERALS Gen Nude Lip Collection
BECCA Prismatic Amethyst
BENEFIT Dandelion Twinkle
BENEFIT Hoola lite and contour stick (Ulta)

BITE Lip pencils (22 shades)
BOBBI BROWN Havana Brights Collection (Pre order at Barney's)
BOBBI BROWN Red Hot Collection (brand site)
COVER FX Illuminating Spray (Brand site + Sephora)
DIOR Color Gradation (brand site)
EL THE EDIT Pore vanishing moisturizer

GIVENCHY The Point d'Encrage (Spring)
GUERLAIN Happy Glow collection

KEVYN AUCOIN Neo highlighters
KVD Lovecraft ELL (brand site)
LAURA MERCIER Prismatic Glow palette
MAC Taraji P. Henson Viva Glam

MARC JACOBS Matte Gel Eye Crayon
MARC JACOBS x Julie Verhoeven
MILK metallic eye pigments (Sephora online)

MUFE liquid lipsticks

NARS Wildfire Collection
NARS Ban de Sable

PAUL & JOE Spring 2017
TOO FACED Peanut Butter and Honey (Ulta-Platinum)

UD new single shades

VISEART Le Petit Pro palette

VISEART Warm Neutral 10
YSL Street Art Collection

YUNI (new brand)



KVD ELL Plath & Roxy

MUFE Aqua Lip (lip pencils)

SMASHBOX metallic liquid lipsticks
TARTE Lip Architect (brand site)

VICTOR & ROLF Magic collection (6 new fragrance)

26 COVER FX New Custom Enhancer Drops (App excl. 26-27)



ANNA SUI Blushes
BECCA Prosecco Pop

BOBBI BROWN 16 new art sticks liquid lip
DIOR Dior Addict Lacquer Stick (maybe March - TBA)
NARS Pop Goes The Easel collection
VISEART Theory eye palette & blush palette (Muse excl)

01 BEAUTYBLENDER large solid cleanser (Sephora)
03 ABH x Nicole Guerriero Glow kit (online Sephora + ABH)
09 TOO FACED Love Light highlighters
     TOO FACED New Melted Matte shades
     TOO FACED Natural Love mega palette LE
15 ABH lip palette
(Stores Sephora/Ulta/Macy's/Dillards)
     ABH x Nicole Guerriero Glow kit (Stores)
21 BENEFIT Galifornia blush (online)


CLARINS Summer collection
GIVENCHY Gypsophila Les Saisons

04 KVD Rock Candy lipstick set
07 BENEFIT Galifornia blush (stores)
20 KVD ELL in Rubens - (Pre launch -KVD Beauty excl.)


CHANEL Les Beiges (Nordstrom/NM/Chanel Boutiques)


Things to come in 2017


ABH to launch lipsticks and blushes
BENEFIT face palette
EL new foundation (name unknown)
EL x Victoria Beckham new release (Sept)

FENTY BEAUTY by Rihanna Sephora Excl. (Fall 2017)

HELLO By Lionel Richie - Makeup by L. Richie (2017)

Jaclyn Hill Cosmetics (2017)

KVD ELL Gold topper
KVD Blotting powder

KVD Saint+Sinner eye shadow palette (fall 2017)
LANCOME New Juicy Shakers
MORPHE x Jaclyn Hill eye shadow palette (TBA - No longer releasing in March)
TARTE Shape Tape Foundation?

TOO FACED Hangover Rx 3-in-1 Primer and Setting Spray

TOO FACED Clover The Explorer palette Summer
YSL Touche Eclat Cushion Spring



~ Updated February 22nd 2017 ~

Re: 2017 Releases Calendar

Hi Veronica, this is my 1st time seeing this thread (finally have an iPad instead of attempting to view everything from my phone) & just wanted to thank you for starting this calendar! Have a great weekend xoxo

Re: 2017 Releases Calendar

@anya33  oh you are welcome 🙂 I was just asking myself if this is something I should keep up or possibly integrate with the releases threads I have going.  I wonder how helpful it is to the community and it seems dates changes all the time 😄


Thanks and have a great weekend too!

Re: 2017 Releases Calendar

Hi! I noticed there's the Jaclyn Hill x Morphe palette that will be available, is that to say Morphe will be availble from Sephora? Or is it just the eye shadow palette?

Re: 2017 Releases Calendar

@juliemelissa  No, it won't be available at Sephora - I expect it will be available only on Morphe's website. 

Re: 2017 Releases Calendar

I was just asking because under 'March' that's where the palette is listed! Thank you though!

Re: 2017 Releases Calendar

@juliemelissa  sometimes I put other releases in there too with the most up to date info and I forgot to amend the post above. They Jaclyn Hill palette has been pushed back. No new date... or from what I read anyway.

Re: 2017 Releases Calendar

Does anyone know if the Lancome Spring collection will be coming to Sephora or Ulta? I am not interested in the rose highlighter, but a couple other pieces have caught my eye and I'd rather not order from Lancome website.

Re: 2017 Releases Calendar

@jaymejayme  sorry. I did not see any info on that 😞

Re: 2017 Releases Calendar

Hourglass girl lip stylo will be in stores on 1/27 in the US. 


Ive been wanting to swatch these before deciding if I should get it. 

Re: 2017 Releases Calendar

Not sure if this belongs here but it looks like TrèStique will now be offered at Sephora starting tomorrow, Jan 10th.  




A snippet from WWD:

Beauty brand TrèStique is expanding beyond its e-commerce roots with new funding and brick-and-mortar distribution.

Tuesday, the almost two-year-old makeup start-up — comprised entirely of dual-sided magnetic pencils with built-in tools — will enter into its first major retail partnership with Sephora. The complete color range hits Tuesday, and on March 10, select products will be available in all Sephora doors in the U.S. and Canada.



Re: 2017 Releases Calendar

I'll add it to the list! Thx! 🙂

Re: 2017 Releases Calendar

 Does anyone know the TIME that products are available on Sephora on their launch day (for example: what time on Tuesday can I be able to get Pastel Goth?) Assuming it's EST and I'm in PST...any help is great!

Re: 2017 Releases Calendar

@AngelaVonV Sephora HQ is Pacific time, that's what everything runs on 🙂

Re: 2017 Releases Calendar

Thank you for the awesome list!


My Guerlain SA said that the Happy Glow ETA in Canadian stores is January 20th! 🙂

Re: 2017 Releases Calendar

Thank you @merriboo and @d2star 🙂

Re: 2017 Releases Calendar

Hey! not sure if it's said.. but the Glitter & Glow liquid eye shadow by stila. I already seen on sale at Shoppers and they have an exclusive colour as well.. I think it's called Bronzed Belle or something ? 🙂 sorry i don't post much so im not sure if someone replied already!

Re: 2017 Releases Calendar

Is this thread helpful?

Re: 2017 Releases Calendar

Absolutely helpful. Thank you! Thank you!

Re: 2017 Releases Calendar

I do reference this board and find it very useful!  Thanks for taking care of us. Heart

Re: 2017 Releases Calendar

Yes! I've been MIA from BT b/c of finals then the holidays but this thread just helped me get up to date so I don't miss anything. Thank you! 😄

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